Games outsourcing agency PTW has undergone a rebrand, uniting its subsidiaries 1518 Studios, audio companies supplier SIDE, and Ghostpunch Games beneath one model title – Side.
In bringing the totally different manufacturers collectively, Side affords companies together with recreation improvement, artwork and audio manufacturing, QA, localisation, participant help, group administration, and datasets.
“For years now, our company has operated as one team with one vision driving how we do business – I’m proud that all our employees are now under one banner,” mentioned Side CEO Deborah Kirkham.
“This new brand symbolises our commitment to delivering innovative, tailored solutions that drive our partners’ success around the world.”
Chief income officer Kaley Hurst added: “This rebrand is an amalgamation of years of organic and inorganic growth, strategic planning for the future, and the realisation that we are stronger together – in both brand and values.”
PTW was based in 1994 as Pole to Win. It acquired quite a few companies through the years, most not too long ago Ghostpunch Games for $13 million in August 2024. It acquired 1518 Studios in 2021, and Side UK in 2015.
